Facebook, why does Microsoft want to be part of it ?

November 14, 2007 at 9:25 am (facebook) (, , , )

Microsoft recently bought a little part of facebook (1.6%) and for 240 millions dollars. Why a giant like microsoft payed a lot of money just for a social network like facebook ? it is an error ?

“No” says microsoft, they just want to have a part in a very popular social network. But, it’s not the real motivation of microsoft. Indeed, they want to control ads on the net like google, and for this facebook is a good place. With facebook, they can put ads for millions people.

But google want a part of the social network too. So they have make the “open social” counter attack. What’s “open social” ? It’s an association of different social network against the giant facebook (Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle, Flixster, iLike, RockYou and Slide).

Today the war on social network begin…

To be continued

http://damienbracciotti.cv.fm/

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